To protect the brand image and help your employees feel confident posting on social media, here’s an overview of the 12 social media guidelines for brands that we recommend. Social media guidelines should be the cornerstone of your online presence. In a world where every tweet can become viral and having your reputation ruined can be caused by the right person sharing a bad take, social media guidelines are essential. And to protect your reputation and maintain those guidelines, well, there’s always Planable.
How Do You Create Social Media Guidelines For Your Team And Stakeholders?
The NLRA includes provisions regarding communication among employees, and its provisions apply to your document. This is a great example of supporting your employees and supporting transparency, honesty, authenticity, and accuracy. Remember, your policy needs to advocate proper use of social media on both personal and corporate accounts and this is a unique approach to doing just that. Additionally, an employee policy can provide legal protection and address negative online reviews. Ultimately, having a policy in place is essential for protecting and advancing your business.
Why Is Social Media Compliance Important?
If a new platform takes off or your company strategy shifts, update your guidelines to stay current and relevant. Create a unique hashtag for the takeover to track engagement and encourage participation. During the takeover, actively monitor the account to ensure everything runs smoothly. Work together to create a content plan that blends their style with your brand voice.
By setting clear social media expectations upfront, companies can ensure they are spreading their message without starting any fires. This document is meant to provide general guidance and does not cover every potential social media situation. Because technology and best practices change rapidly, the NYCPS will regularly review and update its guidance as necessary. A site for a particular group within the school (e.g., class or grade) should be a private network.
Beyond the problem of reputational risk, your organization likely collects confidential information. If someone were to leak confidential data accidentally or intentionally, your nonprofit could be facing legal ramifications, as well. Your board members should be aware that there’s no way to prevent a bad or questionable social media post from going viral even if the content was only up for a short time. Posts can be copied, saved, or shared within seconds creating reputational risk for your nonprofit. As you create your community guidelines, remember to keep them simple yet specific, and involve your members to ensure that they are open and understanding of your rules. When creating community guidelines for your brand or business, it’s helpful to get a sense of what other companies have in place.